Das Lean Prototyping umfasst die Entwicklung von Marketing- und UX-Prototypen. Dabei validieren wir durch die Entwicklung ressourcenschonender Prototypen das Interesse der
Kunden sowie die Nutzerfreundlichkeit. Marketingprototypen oder Pretotypes verfolgen dabei den Zweck, das erste Interesse potentieller Kunden an der Idee zu testen. Dies sollte zu einem möglichst frühen Zeitpunkt erfolgen, um im Falle mangelnden Interesses keine Ressourcen verschwendet zu haben. Mögliche Methoden für Marketingprototypen können beispielsweise eine Landing Page, Fake Flyer, Kundenbefragungen oder Social Media Werbung sein.
Nachdem das grundsätzliche Interesse der Kunden festgestellt ist, kann mithilfe von UX Prototypen das Erlebnis des Kunden sowie die Nutzerfreundlichkeit einer möglichen Lösung validiert werden. Auch in diesem Bereich unterstützen wir Sie gerne mit verschiedensten Methoden und Werkzeugen wie beispielsweise User Stories, User-Interface Sketches oder Klick-Dummie .
Zukunftsmeile 1, 33102 Paderborn, Deutschland
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